Social media has changed the way our world gets information out to each other. Tools such as blogs, Twitter, videos, etc. have given us the ability to communicate our feelings, ideas, views, and issues with others immediately. Have you tried a product you didn’t like? Blog about it and let others know! Do you have a picture of some important event? Post it on Flickr and show the world what is going on around you. Businesses can create their own page on a social networking site, such as Facebook, and drive customers to there to get information and leave feedback. This is actually the basis for the advertising firm, Social Media: “Our vision is to make advertising on social networks as engaging and socially relevant as the applications themselves.” Many musical acts utilize Facebook and MySpace to interact with their fans. This gives their fans a chance to feel closer to the artist and is an effective way for the artist to get news out to their fans.
I found it extremely ironic that as I was researching for this topic, the majority of sites that had information on social media were themselves blogs!
As educators, how can we utilize this in our classrooms? We need to be able to implement these tools into our classes and our training. For example, I have setup a Twitter account and will be using it to send industry information and updates out to my students. Once a student graduates, they will still have the ability to receive these updates and keep in touch. A blog can also be setup to get additional information about curriculum materials, industry news, class news, etc can be created.
By utilizing social media tools, education and business alike can improve their services. We are a social people and want to interact with others. These social media tools give us that chance to provide our opinions and interact with those that we normally would not be able to.
The below link will take you to a information page on a series of online seminars that will be dealing with social media.
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